Fear not, world is not going end in the year 2012. It was nothing but hyped news and rumor to play with sentiment of people and get the attention. Scientist from NASA David Morrison working at Ames Research centre located at Moffett Field California reported that “it was hoax and unnecessary hype created by media and publicists. Movie maker are free to take their imagination to where they want, this is all fiction having nothing to do with reality. He said there is no hard feeling to 2012 movie maker, though they took advantage of sensationalizing the issue.

As rumors have being floating in net space that world is going to end by 2012 and planet called Nibiru is not going to collided with earth and there will not be any solar fire and flare occurrence. Scientist Morrison told that he received more than thousand queries about the world ending on 2012 on his online forum column called ask astrobiologist. He told he explained people to stay away any rumors as they do not have any scientific base. There has been a huge propaganda about world ending rumors.

This misinformation has been spreading like virus and people have exploited it to reap benefits and sell their book, predictions, toys etc. it has been reported that more than one thousand web sites mushroomed to endorse this and more than two hundred books reported to be launched giving information, stories about doomsday. It has been found that Sony picture has been fueling this propaganda and it has launched this campaign to publicize its apocalyptic movie 2012. Which just got released on 13th September?

It has reaped benefits of social networking sites and buildup many websites to infuse blood of inquisitiveness into public body. There has been a well thought plan to get maximum reach. This plan has been design to bring it to reality and too make it a house hold issue.

California based publicity firm‘s owner, Warren Betts, who has been publicizing science movies said there is nothing to surprise in this advertisement campaign and one should not blame Sony for its 2012 publicity as same this has been done for horror movie Blair witch project, which was story about group of documentary film people, they were amateur film makes and they had very strange and bad experience in wood for few days. Hype was created to make the story more real than reality.

There has been viral social advertising and series of interlinked websites. There is one fiction called farewell Atlantic, its face book page has been created and it has fans and friends, it has fake publish, website and press release. Most shocking news is that it has been endorsed by son of late Carl Sagan. This shows the desperation and zeal to make money with ones crazy and faux idea.